Prof. Situn Krushna Sahu (b. 1975) MBA, PGDM, BE, DME is a distinguished professional in the field of marketing. His superior academic credential has made him in a position exemplary and role model in management. Prior to this he has served 15 years as Centre Head, in Imperial Institutions, Berhampur, Lecturer in Gandhi Institute of Management Studies, Gunupur, Manager in ICICI Bank, Hyderabad , Consultant in March Market Research, Hyderabad, Marketing Manager, Pawan Power Telecom Ltd, Hyderabad. A committed person towards teaching is a hallmark in his career. Zeal towards work and unflinching wish for doing well in the profession is well known. His Curiosity for tracking progress happening in the field of management and industry is distinctive. He specializes in areas of marketing, operation, human resources and strategic management. His area of interest includes marketing management, retail management, sales and distribution management, strategic management, operation management and organization behavior. He has guided various students completed their projects in MBA. He has participated and presented 22 different papers, projects, training programmes, Case Studies, Articles and Conferences. At Present Prof. Sahu is working as Assistant Professor, PG Dept. of Business Administration, Kalam Institute of Techonology, Berhampur, Odisha.