Educreation Authors

Umesh Santoshkumar, Yashoda Rathod

He is an Entrepreneur cum Brand-o-logist who is always on the brand trail, analyzing every detail to understand the brand's chemistry with the market & consumer psychology with the influencer. Apart from being a visiting faculty - Marketing to B-Schools he is a prominent guest speaker, he also freelances as a Marketing Strategist & Analyst for Startups. High on self motivation, conceptual fluency & never give up attitude has made him featured in news for working on root causes like providing eco-friendly lighting solutions to villages. He has been part of various delegations to conferences promoting "GREEN ENERGY" also has been awarded for his contribution to Technical Education by "Karamveer Bhaurao Patil" Award. With exposure in various spheres of marketing from developing brand strategies, marketing plans, digital campaigns, media buying, media planning, public relations & meeting new people are his focus areas. The Fun of being in a Startup resonates with the thoughts of Dr. Kalam, "It's only when we are faced with failure do we realize that these resources were always there within us. We only need to find them and move on with our lives". His work apart from Education development revolves around Consumer Psychology. He also shares his expertise through hands on Workshops & Guest lecture series across India on varied topics like: 1) Business Ideation (Zeroing down your idea), 2) Team Building (The right team to start with), 3) Design Thinking (Innovation - the way forward), 4) Startup Zero (Starting up with INR Zero), 5) Marketing Strategy (The Art of Zero Budgets Marketing/Branding)

Books Released

1. The Fun of Being in A Start Up (Non-Fiction) View Store

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